Web based world that is internet is an
invention which has changed the face of the world forever. It has impacted our
life to such an extent that most people cannot even imagine their lives without
it. Facebook and twitter has changed the way make friends.
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These social
networks allow us to connect with people we don’t even know in real life. We
would not have even made an effort to talk to them if we didn’t have access to
the internet. Internet connects us in such a way that we are able to keep our
friendships alive especially the ones which are far apart.
Not only the internet has changed the way we
communicate, it has also changed the way we shop. Online shopping, review
sites, online shopping forums have totally changed the way we buy things.
Previously, shopping was simple. You’d drive to the shop, park your car, talk
to the attendant and get what you want.
Now you have a wide variety of things
to choose from. You have more access to product knowledge and reviews than ever
before. Shopping has become even simpler with online shopping. You no longer have to drive your car and walk
in crowded shopping malls, now you can buy whatever you want from online
shopping stores. Almost every national and international brand has an online
shopping store.
Shopping has been made easier and convenient for us beyond our
imagination. In almost a decade, online shopping which was completely non-existent
before, has become an important way of shopping for all the shopaholics. Online
shopping is worth millions of pounds now.
With the changing trends of online shopping,
brands are conscious about creating their image of being recognized as a global
brand. They know the importance of being available to different markets and
target customers of other countries as well. There are many brands of UK which
are now available easily in Pakistan. Not online they have their retail stores
in shopping malls but they are also easily available for online shoppers.
If asked to brainstorm all the London brand products in Pakistan, you
will be able to think about many. Thanks to the increasing advancement in
technology, today’s marketplace is connected than ever before. It is because of
this connectivity that brands have changed the way they market themselves. Now
they are easily available to the international customers. Many UK brands in
Pakistan are doing quite well because of establishing themselves well in the
Pakistani market.
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